Creative Bookends Ideas One Need to Have a Look
The bookends are a famous generic packaging solution that fits almost every product. It is especially helpful in launch of the new products to make them a huge success. The structure is made like a book, and people can have a glance at products by turning the cardboard or paperboard grade. The creative usage of the die-cut window enables people to see the products by turning the lid up. Custom inserts and dividers play a vital role in the presentation of products. Businesses can get full marketing advantages by printing their information over it. The embossing and debossing benefit brands in the business branding as well.
The use of bookends is specifically preferred for products that are not used on a daily basis. However, several brands are using them for the frequently used items as well because of their catchy structure, like a closed book. It is easier to make them more engaging for quickly grabbing the attention of customers in retail stores. Here are a few ideas that you need to pay attention to.
Usage of the luxury inserts
Mostly the custom bookends are used for the items like computer software, hardware, personal care, cosmetics, and other such items. All these items are sensitive and need protection. Meanwhile, elevating the aesthetics is also important to justify the prices of products and to inspire the consumers for purchases. Use of the luxury inserts made of soft foam with the fabric covering is the way to do so. These inserts are crafted with space according to the dimension of products. This phenomenon elevates the aesthetics of products and makes them more presentable. People can buy the products to gift someone as well because of this feature. Meanwhile, protection is also ensured.
Selection of magnetic closure
The upper part of the custom bookend wholesale that is opened and closed like the front cover of a book is the real charm. So, making it special and a point of attention for the consumers is highly important. It is easy to do so by opting for the magnetic closure for an interesting aspect. The magnets are added inside the front cover and beneath the wall of the box on the top. So, the risks of the accidental opening of this lid are eliminated while carrying them.
Usage of a die-cut window
Adding a die-cut window beneath the lid in the upper sides of the box is highly essential. It will enable people to have a look at the products, their volume, size, and other details they want to know. Add this window with a transparent sheet for this purpose. You can choose the size of this window according to your needs. However, it should cover the area in which the products are placed in the base. This window addition will increase the charm of people, and they do not need to take the products out from the other end.
Logo and brand name embossing
The top part in the form of a book cover is added just because of the charm and to make the custom bookends a special kind of packaging solution. It elevates the interest of people in such luxurious packaging. However, this cover could be really helpful in the marketing of products and their manufacturing brand. You can make it happen by displaying the logo creatively using the options like embossing, debossing, and letter pressing. The display of logo and brand name will really become a source of attraction for the consumers visiting retail stores or getting products via subscriptions in this solution.
Inside printing over hinged part
Keeping the packaging simple is the best technique, and there should be limited display for information over the custom bookend wholesale. However, displaying the desired information at the inner side of this hinged cover is the best way to meet this extreme need of the businesses. Still, it is better to display the textual content only like the safety measures, guidelines, or any message from the brand. People would get inspired by this creative use of the space, opportunity, and information provided.
Addition of leaflets
A brilliant idea to use this creative packaging for marketing is the addition of leaflets and brochures. Businesses can add multiple pages, just like a book, while shipping the products inside them. This idea is great to use for targeting the potential buyers that have bought weekly or monthly subscriptions from your brand. Businesses can print the information on the marketing of products, ongoing offers, and any other desired content over these leaflets.
Hopefully, these creative ideas about the bookends will help you engage more audiences in the retail stores and bring the brand to the top. These tactics will make this packaging solution unique from the rival brands that will benefit is making a distinctive brand identity. Businesses will enjoy all these benefits while spending their valuable money, effort, and other resources in the right direction.