Interactive Marketing Facts
Have you started integrating interactive post marketing into your overall marketing strategy?
If you have it, you can probably see its benefits. After all, interactive marketing is becoming an increasingly popular way to interact with prospects because it delivers results.
Face it, people are filled with more and more content. You probably felt it yourself. Finding everything quickly, or even understanding where to start, can be very difficult.
In reality, this has the term content fatigue.
It’s overwhelming because consumers see so much content every day. Take a look at this info graphic:
Now, when combined with less and less attention spans, this is a major challenge for both brands and marketers.
This is where interactive marketing comes in.
Interactive marketing allows brands and marketers to create interactive, educational and engaging content. That means you have content that delivers results, attracts consumers, and builds brand loyalty.
Brand loyalty is important because, according to a Five Stars survey, “vertical and loyal customers can make up 84% of all visits.” Not surprisingly, content plays a big role in this and 62% of Cinema8 believe that online content enhances brand loyalty.
All of this is important, but here are some more interactive marketing facts that are worth noting (and sharing):
Eighty-eight percent of marketers say that interactive content is effective in differentiating their brand from others.
73% of You Tubers plan to create more engaging content in 2016, and 55% plans to create visual content.
Only 55% of marketers say passive content is an effective way to distinguish brands.
Consumers spend 50% of their time on exclusive content.
34% of marketers chose visual assets as their main content behind the blog (45%) and before the movie (19%).
Eighty-two percent of consumers are positive about their business after reading exclusive content.
70% of marketers plan to increase the amount of content they produce over the next year.
Currently, 91% of B2B buyers prefer interactive and visual content.
Interactive post content doubles the number of conversions compared to passive content such as blogs and Cinema8.
69% of content marketers are currently working on creating more engaging and high quality content. 19% will start working within 12 months.
70% of marketers say that interactive content is effective in converting visitors. Only 36% of respondents said that static content is effective for visitor conversions.
93% of marketers say that interactive post content is effective in educating buyers.
40% of people respond better to visual information than plain text.
71% of B2B marketers use interactive post content to generate more leads.
60% of the content is “boring and irrelevant” to the needs of the reader.
These 15 facts help us understand that interactive content marketing can play a major role in the overall content marketing plan. The fact that more marketers get better results and higher engagement rates from more interactive marketing speaks for itself.
As consumers become more aware, they want to be able to consume content in a way that speaks directly to them. Take your brand out of your drawer and create content that encourages active engagement with your prospects.
I won’t regret it! Has your brand started using interactive post content? I would like to hear all about the results so far