Interactive Video In Online Learning How To Apply?
We tell you how to use interactive videos in corporate online training.
It is unlikely that it will be news to anyone that video is one of the most popular formats of modern online learning. Statistics show that, on average, our contemporaries are much more willing to consume information in video than in text format. Here are some numbers to prove it:
There are 22 billion new video views every day in the world: Snapchat has 10 billion views, Facebook has 8 billion, and YouTube has 4 billion.
59% of senior executives admit that when choosing between information in text and video format, they will choose videovor
Viewers remember 95% of the information presented in the video (for comparison, only 10% of the information read is remembered).
However, classic videos in online learning have their drawbacks:
Short videos (up to 15 minutes) are becoming popular in online learning. And not all the information necessary for studying can be divided into a series of short video tutorials;
When using traditional video content, you have no way to check how well the material is learned.
This is where interactive video come into play. They allow the learner to move from a passive listener to an active participant in the process.
More about effective training in the company – on the course
Why do interactive videos perform well in online corporate training?
Research confirms that an interactive video affects a student 10 times more than a regular one.
Replacing passive browsing with interactive and assessments during training will increase the rate of interaction with students.
You can include knowledge testing tasks in the video.
Interactive videos attract a variety of target audiences.
You can increase the effectiveness of your course by combining interactive videos with other methods such as Gamification and micro learning.
What advantages of interactive video are especially useful for corporate training?
You can use long videos in training. In this case, the Cinema 8 included in the video help the listener switch their attention and not get tired of the monotonous listening to information;
Interactive videos allow you to test knowledge at the time of the lesson. To do this, the video includes small tasks that the student performs immediately after watching in order to consolidate knowledge;
You can create branching options and invite students to choose the part of the program that interests them. In this case, you get more motivated students who can study only those elements of a large course that will be useful to them in their work or that cause difficulties;
Interactive videos can be aligned with the SCORM (Shared Content Object Reference Model) standard and track student progress.
How to Use Interactive Videos in Teaching: 4 Ideas
Is the lecturer’s video too long? “Dilute” it with elements of interactive interaction. During the speech, the lecturer can ask questions to the audience (as happens, for example, during webinars). After hearing the question, the listener sees a pop-up window in the video with answer options, from which he needs to choose the correct one.