How to Get the Best Results from Your Social Media: An SEO Consultant’s Advice
Search engine optimization (SEO) is essential to getting your social media posts to the top of Google. An article on a blog, SlideShare, or YouTube won’t do you any good if search engines don’t find it. A post with keywords in the title and an image as its thumbnail will be easier for search engines to find than one without these elements. Since Google is the world’s leading search engine, it makes sense that optimizing your writing for that platform is an excellent way to get more people to find your content. If you don’t know what you need to do or simply need a fresh perspective, consult an SEO consultant rather than trying to figure it out yourself. Here are some of their tips:
Use Keywords in Your Headline and Tag Your Posts
Keywords are important for SEO. They help search engines find your content and give it a boost in ranking. You can use keywords on your headlines, the body of your posts, and in tags. Use keywords where you would normally put commas or periods: In headlines: “SEO Strategies for Social Media Marketing.” In tags: “SEO” “Social Media” and “Marketing” Use words like these (or others) in the body of your post: “How to Outsource SEO Correctly & Avoid the 5 Most Common Mistakes.” If you’re having trouble coming up with good keywords, look at what’s trending on Instagram and add those to your posts. Just make sure that whatever you do, it’s appropriate for the type of post that you’re creating. To help with this, think about how people might be searching for similar topics related to the content you are posting. If they are looking for a book on social media marketing, they might search terms like “social media marketing strategies,” or “best social media marketing tools.”
Write for the Reader
It’s important to make your content as reader-centric as possible. This means making sure your post is accessible and easy to read, with keywords in the title and the first paragraph. It also means including a link to a blog post, slide show, or YouTube video. To include call-to-actions that help readers take action, use phrases like “free ebook” or “download this free resource.” These phrases make it clear what readers will get when they click on them. For example: “How to Come Up With an Online Course” Facebook Ads: What They Can Do For Your Business If you’re looking for a way to provide more value to your customers while also expanding your reach, Facebook advertising might be right for you. These ads are set up in a few different ways based on goals and audience demographics that can help you achieve those goals while also increasing brand awareness. The best way to do this is by using pictures in your ad campaigns on Facebook as people respond well to pictures. People are more likely to click through when they see something visually appealing than if they see text only.
Create a Dedicated Editorial Calendar
Creating a dedicated editorial calendar is one of the best ways to optimize your social media content. This will help you create consistent, high-quality content that resonates with your audience and earns you more views and likes. This may seem like a lot of pressure if you’re not used to writing regularly, but it’s worth it when you see how much work goes into each post. Your content will likely get better results than the generic posts that people are used to seeing.
Double-Down on your Core Competencies
The keys to success with social media are creativity and timing. The more professional your content is, the better you will do on social media. A good rule of thumb is to make sure that every post is relevant to your audience, as well as informative or helpful in some way. If you don’t know what you want to say, it can be hard to decide what kind of content would best suit your interests. It’s a good idea to determine what your core competencies are and focus on those, rather than jumping around from topic to topic based on what you think might work for the most people. If a certain type of content doesn’t seem like a fit for you, then don’t worry about it. People will appreciate knowing who you are and what makes you unique; they won’t care if it takes up too much time or isn’t interesting enough for them.
Don’t Be Afraid of SEO Disclosures
The first step to getting the best results from your social media is disclosing your SEO tactics. If you want to get the most out of your posts, tell readers what you’re doing and don’t be afraid to share that information with them. Not only will this help you get more people engaging with your content, but it will also give potential customers a better idea of what they can expect from your work going forward.
Bottom line
: If you want to get the most out of your social media efforts, consult with an SEO specialist. They will help you write content that is beneficial for search engines and will also help you improve your social media marketing strategy.
